"Web Analytics is like having a two-way mirror into your web site."
A proper web analytics program will help you to hone your marketing and sales message strategies to
focus on the content, products and services that make you successful.
Some of the benefits of the Web Analytics program are:
Understand your visitors more clearly. Find out how they browse your site, what they were looking for, and what makes them leave the site without wanting to come back!
Evaluate the commercial efficiency and ROI of your site. Find out how well each incoming traffic source performs in terms of revenue generated,
registrations made on the site, subscriptions, newsletter sign-ups etc.
Get full details on each transaction made and see a comprehensive audit of the path a visitor takes to become a buyer or perhaps more importantly, the path a visitor takes to not become a buyer.
Find out if you are wasting money on page design, site design, pay per click programs, etc., or if you can improve upon those ingredients and if so, how.
In order to be truly successful proper site analysis is imperative. Fierce competition pushes web sellers to seek out ways to promote their websites online
so that people find them in the search engines rather then their competitors sites. Search engines can bring a massive amount of web traffic to your site
Don't be fooled by similar sounding services with slightly lower prices. There is a big difference between a big corporation offering you a purely automated
web analytics tracking software system with limited reports and then leaves you to install and figure it all out and our proprietary service.
Our service is installed for you, has over
90 different types of reports and also incorporates the professional and personal ongoing monthly guidance of a CIW Certified Professional and Web Analytics specialist.
We employ a CIW Professional Certified Webmaster and Web Analytics specialist to provide you a detailed personalized monthly analysis of your site conversion included in this service.
This will help you to understand the information the service provides you and know how to best utilize it to help your website be successful.
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Grow your website with Web Analytics: A Two-Way Mirror Into Your Website
Web Analytics- Real-Time Visitor Tracking
For as little as $49.95 monthly, you can analyze your visitors, track and test your advertising campaigns,
and improve your conversion rate and ROI on your website. Price includes your monthly hosting and also the domain name
renewal yearly if you host your site with us.
Your Website Traffic Statistics registers visits and views of site pages. Your website allows you the opportunity to collect information about every visitor.
Some of this information can be invaluable to assist you in understanding how visitors find your site, what they need, what they were looking for when they came to your website,
how they navigate through your pages, where they leave, and when (and why) they return. Employing a web analytics program may be as serious as a decision to completely alter your
marketing strategy from what you learn!
There are two ways to obtain website traffic statistics and information. First, it’s possible to retrieve visitor data by reading the server visitor logs.
The second method is to use a real-time visitor tracking system or a comprehensive web analytics program.
Every visitor's request is recorded by the server in its visit log. It looks something like this:
127.0.0.1 - computer [ 05/Sep/2007 : 11:55:32 -0900] " GET /apache_dr.gif HTTP/1.0" 200 2326 "http://www.thisisanexample.com/now.html" "Mozilla/3.08 [en] (WinXP; I ;Nav)"
There is some readily useful information in this server access log. Many log-analyzing programs are able to parse these server logs and display the information it
contains in a user-friendly form that you can access if your web host provides the method. But if we take a closer look, this process does not truly present useful
information for your marketing and understanding of how best to convert your website into revenue. Log analyzers cannot give you detailed and distinctive information
about the repeated and unique visits to your website, transaction cycle time, technical details of a visitor's browser, screen size and operating system, the effectiveness
of your advertising campaigns and marketing, keywords they used to find you and which sites were the referrers, etc.
For these reasons the best solution is a web analytics program.
The most successful Internet sites employ web analytics. We help you compete effectively at the
lowest possible cost with our comprehensive website analytics program.
Web Analytics provides Real-time visitor tracking of your website traffic statistics. This allows you to analyze the data and provides you more information than simple server logs
do because the data is gathered instantly at the time of the visit and immediately from the visitor's computer. That’s why this type of approach is called “real-time” visitor tracking.
The statistics are obtained from program code, which we embed into the source of your web pages. Your web page code tells the browser to show the page statically on the visitors screen
and simultaneously perform certain other actions as well.
Our system logs dozens of different statistics in an easy to follow format including:
- Traffic Summary
- Navigation Paths
- Top 100 Referring Pages
- Top 100 keywords by Search
- Popular Pages
- Your Visitor Countries
This process and code remains invisible to the web surfer that is viewing your web page. The data is passed to our Web Analytics tracking center and is stored in our secure database.
When you request the statistics for your site, the data is then organized into the necessary report to provide you with detailed information about the traffic that visits your site.
No personally identifiable information is collected from the visitor and the visitors privacy is protected at all times.
We then organize this data into comprehensive reports that are readily available at anytime by using a special login program we provide you. The data is then useful for you to understand how
to improve your traffic conversion, make more sales and increase the overall success of your website. More importantly, as this entire process can be rather complex, we break it down into
understandable terms and assist you in determining the steps necessary to improve your success. This is not just some automated software program like most others are offering but a real-time
assistance program to help you be successful.
We show you traffic data that includes:
- Navigation Path of your Visitor
- Paths During Their First Visit
- Paths During Their Second and Subsequent Visits
- Entry Pages
- Exit Pages
- Single Pages Visited
- Pages Viewed After the Home Page
- Next Page Visited
- Previous Page Visited
- Site Stickiness (How long a visitor stays on a page)
- Total Site Stickiness
Without proper traffic analysis of your website you never know whether your
online Web store is giving you maximum return or whether it could work better. With our web analytics program you can now
track the important data and learn how to
improve your site for maximum return. Otherwise you are working in the dark and never know
whether your site is performing at top capacity.
If you invest in paid advertising, without proper analysis you can only guess at how effective your
investments really are and your money might be better spent elsewhere.
Example:
Imagine, you are paying monthly for three ad campaigns in local newspapers. If you use a special link on each ad you would be able to track the response from the individual ads
in a basic log analyzer provided by your web host. But you won’t know if the visitor the ads directed to your site has made a purchase on your website. Therefore,
you are in the dark as to how the visitors convert into sales from each of the ad campaigns - that is until you combine the campaign tracking with some kind of sales
tracking like a web analytic program will provide. In addition, you won't know the path the visitor takes through your site, how long they stay on any given page, or
much anything at all.
Web analytics will give you those answers you need for success.
Our Web Analytics program gives you not only the fullest possible view of your web traffic, but also the most convenient reports on every visitor detail including where they came from,
how they navigate through your site, how many times they complete a transaction, and how often they return. More than that, our program helps you summarize your Web analysis data and
then displays it in trends and charts that are easy to follow. This makes understanding your market much simpler and provides you with the groundwork to make strategic decisions about
your marketing, your site design and your return on investment. This is how the most successful companies become successful on the Internet today and how they continue to maximize their
success. With our program you also receive your own login to your reports area where you can view your real-time traffic on a daily basis and access all of your reports, so you are never
in the dark as to what is going on or how the program is working for you.
You are able to quickly see details such as:
- View All Site Traffic Real-Time
- See All The Site Activity
- Follow The Navigation Path of your Visitors
- See What Sites Refer Visits to your Website
- See Which Search Engines Refer Visits
- See The Search Keywords Used To Find You
- See Which Pages Search Keywords Land On
- Determine Which Pages Are Unpopular
- Determine Which Pages Are Popular
- Graph The Demographics of your Visitors
How much does the web analytics program cost?
Check around and you will find that generally Web Analytics are very expensive services, many at a few hundred or more per month. Even though we carry virtually all of the same certifications and training as others do in
this field we have not chosen to charge the average rate of $90 per hour for personal service, leading to monthly minimum charges well into the thousands or the monthly charges averaging
thousands of dollars. We have always said that we are the "Champion to the Small Business" and our principles hold true to keeping our costs as low as possible while still providing the
highest quality of services. Of course, our service is designed to help small businesses compete effectively against big business on the Internet and our prices reflect that.
Rates are $49.95 per month for our basic Web Analytics service plus .69 per each 1,000 page views over 12,000 page views per month. A small site generally will not have over 12,000 page views and
will only pay the basic rate. Our basic service is usually best for most smaller sites and it covers a lot of territory.
You receive over 90 web analytics reports that are easy to follow and understand and are organized into eight different
categories and provide you an in-depth analysis of your website visitor with real-time tracking.
The web analytics reports can be viewed in a variety of formats including pie charts, graphs and as a web page and
can be easily exported with one-click.
This cost includes your monthly hosting, domain name renewal
and an SSL certificate as an extra value (if you host with us).
Hosting with us is NOT REQUIRED to implement this web analytics program!
For most of our customers, this is the best choice, unless you sell goods or services online and pay for advertising such as PPC or want to track site conversions then you need our
Commerce plan which is $89.95 per month and .89 per 1,000 page views over 12,000 per month.
There is also an initial set-up cost for each service. Basic is $275.00 and Commerce is $375.00. With this service we require monthly payments in advance on recurring
monthly billing with a major credit card. Valid credit card required to be on file for monthly billing of page views. We also require ftp access to your site in order to
set up the system to track your visitors real-time.
Note: For a limited time we are offering basic setup for $175.00 and Commerce setup for $275.00! This is a limited time offer for the new year
so please act now if you are interested in starting
a web analytics program.
We provide volume discounts on page views for our customers with highly-trafficked websites. We provide a 4% discount that is automatically applied if the monthly number of
page views is higher than 28,000. The maximum discount we provide is 40%, which is effective if your site enjoys 5,000,000+ page views per month.
Please note that monthly page views are rounded up to the nearest thousand. If you are switching from the Basic to the Commerce plan, changes will take effect at the beginning of a new month.
Ready to get started? You can sign up quickly and easily with our automated order system and we will have your program up and running in no time at all!
Click Here To Sign Up With The Web Analytics Program
Click Here To Order The Commerce Version
(Best if you have a shopping cart and want to track visitors in the cart)
If you think you wouldn't know what to do with the information the web analytics program offers you then you might need our comprehensive budget site marketing plan. This plan includes monthly web analytics,
search engine optimization, site development and webmastering and much more. We analyze the web analytics data for you and assist you in developing your website to profitability.
For more information on our site development program, click here.
For more information or if you would like to begin a web analytics plan
you may also call us at 1-866-622-5710
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