Search Engine Optimization Process (SEO)
The Integrated Approach to Search Engine Optimization
We offer an integrated approach to Search Engine Optimization (SEO) of your website.
Typically, SEO companies quote a fixed rate for a set amount of pages and a set amount of keywords to be optimized for, usually one-five pages and one-three keywords per set amount.
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Is your website getting the traffic it deserves?
Are you found at or near the top of major search engines for the searches for products or services relevant to your success?
If you cannot answer yes to those two questions- you need our services!
Our services are based upon optimizing your entire site for as many search terms and keywords as possible.
What does this mean, "search engine optimization?"
Simply designing a website does not mean anyone will find it. A website must be "optimized" in order to have the best chance of acquiring top rankings in major search engines. Optimization is a highly technical series of processes that is both an art and a science. Most successful websites employ professional website optimization on an ongoing basis to insure that they acquire and maintain top rankings in major search engines.
First we research the keywords most likely to bring you qualified visitors. We compile a keyword profile which matches each page to be optimized against one to three keywords/keyphrases to target. This step also includes keyword analysis with regard to your keyword theme as it stacks up both to the competition and to the most likely searched keyword terms in the major search engines.
We determine your ranking- your site's current position in major search engines for the determined keywords.
We analyze your site in a variety of ways. First we look at site quality, what we term as site aptitude for further optimization. This step consists of checking for broken links, measuring site load time, analyzing site controls and all of the other factors which could effect your ability to be properly indexed by major search engines or to acquire top rankings.
We also look at site conversion - this is the quality of site traffic the site currently receives. We perform a spam test to determine if the site currently employs spamming techniques which can lead to Search Engine blacklisting. (Sites often employ spamming that causes them penalties in major search engines, but are not aware of it).
We determine how well the site is optimized for the themed keywords.
The assessment of site quality, together with our professional optimization advice, the ranking report, site structure optimization, copy writing recommendations and the conversion report is the first step for effective site optimization and is offered as a single package.
This process generally takes about 14-21 days and includes an extensive series of very comprehensive reports. Implementation of the information contained within these reports virtually assures you a rise in the search engine rankings and the subsequent increase in traffic.
What We Do
Our comprehensive website optimization process includes:
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Search Engine Marketing (SEM) - Search Engine Optimization (SEO) - Web Analytics - Internet Marketing
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