The Search Engine Optimization Process- An Overview

We offer an integrated approach to Search Engine Marketing. First we research the keywords most likely to bring you qualified visitors. We compile a keyword profile which matches each page to be optimized against one to three keywords / key phrases to target. This step also includes keyword analysis with regard to your keyword theme as it stacks up both to the competition and most likely searched keyword terms.
Then we determine your ranking- your site's current position in major search engines for the determined keywords.
In the next step we analyze your site. First we look at site quality what we term as site aptitude for further optimization.
We look at conversion, this is the quality of site traffic the site currently receives.
We perform a spam test to determine if the site currently employs spamming techniques which can lead to Search Engine blacklisting. (Sites often employ spamming but are not aware of it).
We determine how well the site is optimized for themed keywords.
The assessment of site quality, together with optimization advice, together with the ranking report, site structure optimization, copywriting and the conversion report related to this period is the first step and also offered as a single package.
This step generally takes about 30 days and includes comprehensive reports.

Having recorded the indicators and backed up the site, we now start the Promotion cycle according to the Integrated Approach:
First we optimize your web pages.having determined the best optimization we make necessary modifications to the pages. We optimize site structure. Site structure can be a critical feature for improvement in the search engine rankings. We also improve the internal linking structure and file system, if need be, as this too can dramatically affect search engine rankings and page rankings. Submit the added / changed pages to the search engines.
We work on building the link popularity. Run a link exchange campaign if necessary. Your linking popularity is critical to success in the search engines and also to your search engine page ranking.
Then, we perform a most detailed analysis of the site and compile guidelines for the next promotion cycle: Analyze traffic sources - keywords, referrers, search engines, ad campaigns, etc. Analyze conversion from the number of visitors into the number of transactions. Analyze visitor behavior, navigation, entrance and exit pages, repeat / motivated visits, transaction cycle time, etc. Analyze demographic information about your visitors. Check rankings for the keywords on the profile. Check link popularity and keyword theme (link anchor text) against your keyword profile.
Then if need be, the cycle is repeated again until the desired results are achieved.
This step generally takes about 60-90 days and incudes comprehensive reports. In addition you should begin to see results in the major search engines within 30 days of the campaign beginning.
If you are ready to begin a Search Engine Optimization campaign please click here.