It is vital for every business, to take into consideration how its Web site ranks in major search engines.
Many companies underestimate the importance of search engines and fail to understand the process so they end up
ignoring what may be the most crucial ingredient of Internet marketing strategy.
Did you ever ask yourself how high your chances are to bring your message to the casual
Web surfer searching Google for the keywords denoting your service? If you are reading this material, you probably have.
The Integrated Approach in SEO and SEM puts the website optimization cycle first among the important site management tasks.
Only after you create and position quality Web copy that is technically optimized to achieve the greatest possible representation in major search engines
will you then be able to pay attention to visitor analysis and technical maintenance.
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Search Engine Optimization Process
The Integrated Approach to Search Engine Optimization
We offer an integrated approach to Search Engine Optimization (SEO) of your website. Typically, SEO companies quote for a set amount of pages
and a set amount of keywords to be optimized for.
Our services are based upon optimizing your entire site
for as many keywords as possible.
First we research the keywords most likely to bring you qualified visitors.
We compile a keyword profile which matches each page to be optimized against one to three keywords/keyphrases to target.
This step also includes keyword analysis with regard to your keyword theme as it stacks up both to the competition and to the most likely searched keyword terms in the major search engines.
We determine your ranking- your site's current position in major search engines for the determined keywords.
We analyze your site in a variety of ways. First we look at site quality, what we term as site aptitude for further optimization. This step consists of checking for broken links, measuring site load time, analyzing site controls
and all of the other factors which could effect your ability to be properly indexed by major search engines.
We also look at site conversion - this is the quality of site traffic the site currently receives.
We perform a spam test to determine if the site currently employs spamming techniques which can lead to Search Engine blacklisting. (Sites often employ spamming but are not aware of it).
We determine how well the site is optimized for themed keywords.
The assessment of site quality, together with our professional optimization advice, the ranking report, site structure optimization,
copy writing recommendations and the conversion report is the first step for effective site optimization and is offered as a single package.
This process generally takes about 14-21 days and includes an extensive series of very comprehensive reports. Implementation of the information contained within these reports
virtually assures you a rise in the search engine rankings and the subsequent increase in traffic.
- Extensive Keyword Research
- Professional Site Optimization
- Site Quality Control
- Competition Analysis
- Site Spam Test
- Website Aptitude Test
- Site Conversion Analysis
Ready to get started? Questions to ask?
Call us toll free 1-866-622-5710
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