An Adtastic Hosting Internet Services Company You MUST establish yourself as a brand in order to rank well in major search engines on the more competitive keywords and phrases. Call us at 1-866-622-5710 for a no obligation consultation on using search marketing to increase your Internet success. Unless you establish yourself as a leader, an authority or the "Brand" for your service or product, you will have a difficult time in achieving top placement in the major search engines. Our low cost search engine marketing services can help you compete effectively against big businesses on the Internet. The most widely searched and thus, competitive keywords and phrases, are dominated by the major corporations that have established their branding. This means the "little guy" has to fight for the "scraps." Our professional search engine marketing services can help you compete, not only for the "scraps" but also the most competitive keywords and phrases, regardless of the size of your business. Call us at 1-866-622-5710 for more information about our services or to get started with a low cost search marketing plan. Search Engine Marketing is Changing Establish Your Brand For SEO The face of search engine marketing is changing rapidly and with it SEO or search engine optimization. Unless you keep up with the current trend your search engine rankings will likely slip or never materialize. Google has made significant changes in the way it is ranking websites. One of the most critical changes we need to be aware of is with respect to "branding." Google is placing much more emphasis on Brands than it ever has before. Google CEO Eric Schmidt has even said that by Google focusing on branding in its indexing that this will be the cure to cleaning up the index. (Actually our paraphrase of what he said is the nice version as he actually called the current index a "cesspool". What is important about that statement is that if you do not understand what he means and how the changes could dramatically effect your ability to rank at the top of the search engine and be successful on the internet - we need to talk!) If you are to rank well in the search index you will need to establish your "brand", at least in the eyes of Google. It also means that unless you have established branding you will find it difficult to rank on the first page of the index for competitive keywords and phrases. This goes back to something we as an seo company have harped on for years that "being seen as an authority website is the key to success." Of course you will find leading Internet marketing companies such as ourselves to always be well ahead of the trend. That's what you are paying us for when you become a client. So how does this work? Google places sites into the top of its index based upon what is called "search relevancy." For example, let us say I search for "widgets". The website that seems to be the most relevant related to widgets is the one that will be in the first place, generally speaking, but under the new process it will be the one most established as a brand. If I am "XYZ Company" and my "Branding" has been established as being The "Widget" company, then chances are, I will be seen in first place or at least the top ten of the search index. A good example of this is Coke. Everyone knows Coke is related to the Coca-Cola company. Coke is the brand of Coca-Cola. Therefore, if I go to Google and I type "coke" guess who is number one? You get it! Let us look at our own company. Over the years we have earned a reputation as a low cost provider of search marketing services. We have built our company name and our "branding" around providing low cost internet marketing, low cost search marketing. We've established this to Google in our content and thus we rank in the top, usually in the first place on relevant searches related to low cost search engine marketing. As a search engine marketer we know that traditional Internet seo will no longer serve. Traditionally, we could go in and "optimize" a web page for relevancy with techniques of applying keyword and phrasing web search strategies combined with technical coding. If we understood this well and did it well our clients would rise to the top of the search index. And as a company, Adtastic Hosting has done this well, virtually all of our clients are in the top ten on the relevant keywords and phrases important to their overall success. However, as a search marketer, we all have to keep up with the changing face of search marketing. And that changing face, at least in the eyes of Google, is branding your company. What if you aren't a large corporation with established branding and/or the money to establish branding with extensive advertising? According to Google then, if you are "the little guy" and you want to compete against its new system of placing emphasis on branding you will have to rely on what are called "long-tail" keywords. What this means (according to them) is you will not be as successful marketing yourself against the major companies competing in your industry but will have to scrap for the scraps so to speak. This means there is only a small chance of ranking in the top ten of the search index (which is where you need to be for success), but that you might have a chance at ranking in the top 25. Or, that you might have a better chance by targeting lesser used keywords and phrases. Unless you know how to position yourself as an authority and you know how to establish yourself as a "brand" you will have difficulty in ranking at the top of the search engine on competitive keywords and phrases. This is where we can help you. We have invested years in learning and understanding how the game works and we are up on the latest science of the search engines. We can help you establish your "brand" in the search engines and your "authority" so that you can compete on a level playing field, regardless of the size of your company or your budget. Adtastic Hosting is not some mega corporation either. We are a small, owner operated company but we long ago understood the power of branding ourselves and marketing our brand and that is why we are in the top ten of major search engines both on our brand name "Adtastic" as well as most of the keywords and phrases relevant to our own success as a company. For example, we have established ourselves as a leader in the area of low cost search engine marketing, low cost seo and low cost sem. Don't believe us? Just Google the term(s) and see for yourself! And we do for our clients search marketing the same which we have done for ourselves. If you want to compete in today's Internet we can help. Call us directly at 1-866-622-5710 for a no obligation consultation.