What are the benefits of web analytics?
Web analytics is like having a two-way mirror into your site and a first-hand view of your site visitors and their frame of mind.
Understand your visitors more clearly. Find out how they browse your site, what they were looking for, and what makes them leave the site without wanting to come back!
Evaluate the commercial efficiency and ROI (return on investment) of your site. Find out how well each incoming traffic source performs in terms of revenue generated, registrations made on the site, subscriptions, newsletter sign-ups etc.
Get full details on each transaction made and see a comprehensive audit of the path a visitor takes to become a buyer or perhaps more importantly, the path a visitor takes to not become a buyer.
Find out if you are wasting money on page design, site design, pay per click programs, etc., or if you can improve upon those ingredients and if so, how.
If you invest in paid advertising, without proper website traffic analysis you can only guess at how effective your investments really are and your money might be better spent elsewhere.
Example:
Imagine, you are paying monthly for three ad campaigns in local newspapers. If you use a special link on each ad you would be able to track the response from the individual ads in a basic log analyzer provided by your web host. But you won’t know if the visitor the ads directed to your site has made a purchase on your website. Therefore, you are in the dark as to how the visitors convert into sales from each of the ad campaigns - that is until you combine the campaign tracking with some kind of sales tracking like a web analytics program will provide. In addition, you won't know the path the visitor takes through your site, how long they stay on any given page, or much anything at all.
Our Web Analytics program gives you not only the fullest possible view of your web traffic, but also the most convenient reports on every visitor detail including where they came from, how they navigate through your site, how many times they complete a transaction, and how often they return. More than that, our program helps you summarize your Web analysis data and then displays it in trends and charts that are easy to follow. This makes understanding your market much simpler and provides you with the groundwork to make strategic decisions about your marketing, your site design and your return on investment. This is how the most successful companies become successful on the Internet today and how they continue to maximize their success.